HCIT (2014)
Conceptualised a print/ online campaign for a vocational education and training company that was looking to build awareness about their role in empowering a productive workforce to pursue rewarding IT- focussed careers.
SMOKED MARLIN (2016)
Rebranded image of the fine-dining restaurant to reverse a 3-year sales downturn. Worked with the executive chef to revamp marketing strategy, triggering 55% sales growth and rave media reviews.
MS SOCIETY (2017)
Assisted in conceptualizing and implementing a repositioning campaign to help the NGO build its network of millennial women through micro-volunteering
.
Hello! I'm Ashley
I consider myself an outgoing, energetic professional with a successful record of embracing new challenges and a passion for the art of promotion.
As a graduate with a double Masters in International Business and Marketing Strategy, I believe strongly in the constitution of perspicaciousness, adaptability and customer centricity. I hope that my career will be defined by the Winston Churchill quote, "Success is not final, failure is not fatal: it is the courage to continue that counts".
My peers and betters would describe me as detail-oriented, having strong interpersonal skills, zeal and as a focused individual.
Proficient in Microsoft Office Suite– Excel, Word, and PowerPoint; knowledge of Adobe Photoshop and SPSS.
Interests: Dance, Fashion, Beauty, Social Media, Event Coordinating, Marketing, Public Relations
Strengths: Driven to establish and achieve business objectives, Excellent listening skills, and a positive demeanor, Resourceful team member, skilled in identifying project needs and creatively solving problems.
Ashley Reid
MARKETING PROFESSIONAL
Phone:
416-577-8230
Email:
Address:
Mississauga, ON.
EDUCATION
CITY UNIVERSITY OF LONDON (GPA 3.60)
Relevant Courses: Marketing Strategy and Practice, Analytical Methods for Marketing, Consumer Behaviour, Brand Management and Communication, Digital Marketing and Fashion Brand Management.
Sept 2016-2017
MSc in Marketing Strategy and Innovation
Aug 2015-2016
Master's in International Business
QUEEN'S UNIVERSITY (GPA 3.45)
Relevant Courses: Global Strategy, Leadership Across Cultures, Business in the Global Economy, International Marketing Strategy, International Operations Management, Global Sales Management, International Negotiations. .
UNIVERSITY OF THE WEST INDIES
(GPA 2.93)
2011-2014
BA in Integrated Marketing Communications
EXPERIENCE
SKILLS
BRANDING & PRODUCT DEVELOPMENT
CLIENT NEGOTIATION
SEO / PPC MARKETING
GOOGLE ANALYTICS
PROJECT MGMT
MS OFFICE
PAST PROJECTS
KENSINGTON & PEARL, London
Worked as a part of a diverse team, to formulate a marketing plan for the luxury travel company and provided direction for competitive business strategy.
• Conducted market research about luxury market in the UK and identified growth opportunities.
• Guided firm in matters concerning branding, positioning in relation to competitors and strategy implementation.
• Redesigned website and social media partnerships, in line with the firm’s focus on finding their USP in a hyper competitive industry.
Sept 2016-Jan 2017
Student Consultant
Oct 2015- Aug 2016
Strategic Marketing Consultant
88HERBS, St. Catherines, Canada
Worked as a part of a global virtual team, to formulate a marketing plan for the nutraceutical company and provide direction for new market penetration in Germany.
● Conducted market research about German homeopathic health market and identified growth opportunities.
● Guided firm in matters concerning branding, positioning in relation to competitors and strategy implementation.
● Designed a viable distribution strategy that included online German pharmacies as an innovative option, in line with the firm’s focus on market development.
CLINICARE PHARMACY
Enforced sound merchandising and loss prevention strategies; executed sales promotions and policies that drove optimal customer satisfaction. Provided strategic, operational and fiscal leadership and maintained presentation/service standards at assigned location.
• Led the development of a user-friendly website for all branches that resulted in an increase in lead generation in the B2B arm of the firm of over 30%.
• Organized and scheduled workflow to meet project deadlines
• Was responsible for conceptualizing and implementing all communication plans (both internal and external)
2014-2015 (2011-2014)
Store Manager(Asst. Store Manager)